SPECIFIC
BEATS
GENERIC.
Notes on music, games, markets, fandom and the operating choices that turn cultural attention into something a business can actually use.
INDEPENDENT ANALYSIS / AI CONCEPT ARTTHE WEST’S BLIND SPOT HAS A SOUNDTRACK.
Persona 5’s big-band tour and Wuthering Waves’ Singapore concert reveal an overlooked game-music opportunity in Southeast Asia. What publishers, labels and artists should investigate.
INDEPENDENT ANALYSIS / CONCEPT ARTWUHAN’S QUIET GAMING GIANT.
Wuhan-based WePie grew from Snake Battle into social play. What Western game publishers and music partners can learn from its portfolio and overseas WePlay product.
INDEPENDENT ANALYSIS / CONCEPT ARTCHINA ISN’T JUST A LAUNCH MARKET.
What Riot Games’ public Guangzhou hiring reveals about building game-development capability in China, and why Western publishers should involve regional talent before launch.
INDEPENDENT ANALYSIS / CONCEPT ARTCRAZY TAXI'S BIGGEST ASSET ISN'T THE TAXI.
What SEGA and Netflix have announced, why Crazy Taxi's soundtrack matters, and how A&R can connect game adaptations, artists and new audiences.
FRANCHISE STRATEGY / 02 VISUALSDIABLO ON NETFLIX IS A BRIDGE, NOT A BILLBOARD.
The Diablo animated series can become more than an adaptation. It can keep Sanctuary culturally active, attract non-players and create a return path into the games.
PUBLISHER'S GUIDE / 06 FRAMESWHAT MAKES A GAME × MUSIC PARTNERSHIP WORK IN ASIA?
A practical framework for choosing the objective, market, artist, rights path and durable asset behind a game music partnership in Asia.
VISUAL ESSAY / 07 FRAMESK-POP IS NOT AN ASIA STRATEGY.
Blizzard, Riot, Rockstar and Game for Peace reveal four different jobs music can do. The lesson is not to copy the artist. It is to understand the ecosystem.