Feedback that becomes a decision.
Consolidate scattered client comments, surface contradictions and route a revision list to the person who confirms scope and priorities.
MEASURE / clarification rounds + reworkSWAY / AI WORKFLOW OPTIMISATION
LESS FRICTION.
MORE ROOM
TO CREATE.
AI workflow optimisation for creative businesses. Help your team spend less time coordinating work and more time delivering it.
Discuss a workflow auditFOR CEOs / COOs / CFOs AGENCIES · STUDIOS · PRODUCTION · MUSIC + ENTERTAINMENT
Start with the work
that gets stuck.
SWAY helps creative business leaders assess recurring workflows, identify avoidable coordination and plan a measurable improvement. The starting engagement is a focused audit of one workflow, followed by a pilot plan.
That might mean a simpler approval path, conventional automation or an AI-assisted step. The recommendation follows the bottleneck and the quality standard the team needs to maintain.
Three places to investigate.
Updates that move the project.
Gather project activity and prepare status summaries for a producer to check, with clear owners for blocked decisions.
MEASURE / preparation time + blocker ageOverruns you can see earlier.
Connect approved scope, recorded time and change requests. Flag exceptions early enough for the project owner to act.
MEASURE / warning lead time + delivery costIllustrative opportunities, not client case studies. Feasibility depends on data, access, integrations and review requirements.
One workflow.
A decision you can make.
- 01
Map the current path
Agree the trigger, inputs, handoffs, decision owner and definition of done. Include exceptions and the team’s actual workarounds.
- 02
Establish the baseline
Record frequency, active effort, elapsed time, rework and external spend. Check data quality and access before selecting a solution.
- 03
Design a bounded pilot
Define what changes, what stays with a person, how failures are handled and what the team will measure.
- 04
Make the investment decision
Receive a workflow map, prioritised recommendation and scoped pilot brief. Agree implementation and support separately if there is a viable next step.
Capacity is the start.
What changes next?
Hours recovered only become a financial benefit when someone turns them into lower overtime or freelance spend, an avoided hire, or additional profitable work. Include software, implementation, maintenance and human review in the calculation.
Read: AI workflow automation for creative agencies ↗Eric X.D. Tan.
Creative industry context.
Eric brings experience across Sony Music, Electronic Arts and Riot Games to understanding creative briefs, stakeholders and approval paths. This service applies that operating perspective to workflow diagnosis and pilot planning.
SWAY’s music project credits describe that background. They are not evidence of AI implementation results. Technical delivery requirements and any specialist involvement are defined in the agreed scope.
Meet Eric and SWAY ↗Before we start.
Who is this service for?
CEOs, COOs and CFOs of creative agencies, studios, production companies and music or entertainment businesses with a recurring delivery or coordination problem.
What does a workflow audit deliver?
A map of one current workflow, a baseline of time and rework, a prioritised improvement recommendation, and a scoped pilot brief with an accountable owner and agreed success measures.
Do we need to replace our existing tools?
The audit starts with your existing tools and how the team uses them. Integration, access and data quality are assessed before recommending changes or additional software.
Does every workflow need AI?
No. A clearer approval rule, a simpler handoff or conventional automation may solve the problem. AI is considered where interpreting or drafting unstructured information adds value and the output can be checked.
Are implementation and ongoing support included?
The initial engagement is a workflow audit and pilot plan. Implementation, specialist delivery and ongoing support are scoped and agreed separately after feasibility is assessed.
How much does an engagement cost?
Scope, fees and timing are agreed in writing after an initial discussion. The starting point is one workflow; no fixed price or guaranteed saving is advertised.
Bring one
recurring bottleneck.
Tell us where work slows down, who owns it and which tools the team uses. We’ll discuss whether a focused audit is a useful next step. Scope, fees and timing are agreed before work begins.