INDEX / SELECTED 01-06

SHOW THE
ROLE.

Selected experience by Eric X.D. Tan before founding SWAY. The featured cases distinguish his contribution from the wider team result—and clearly label outside analysis where he had no involvement.

[PROJECT CASES + INDEPENDENT ANALYSIS]

TWO ROLES.
+ ONE OUTSIDE VIEW.

READ CASE ↗

LEAGUE OF LEGENDS / WORLDS 2022

MAKING A GLOBAL STAGE FEEL GLOBAL.

How regional music experience helped bring Jackson Wang into the League of Legends Worlds 2022 program.

READ CASE ↗

VALORANT / VCT PACIFIC

START WITH THE SONG, THEN CAST.

How an APAC music strategy connected XG with VCT Pacific through song, artist and audience fit.

READ ANALYSIS ↗

INDEPENDENT ANALYSIS / LEAGUE OF LEGENDS / WORLDS 2025

TURN A TOURNAMENT ANTHEM INTO INSTITUTIONAL MEMORY.

An independent SWAY analysis of how Worlds 2025 joined G.E.M., a China-hosted final and fifteen years of esports memory without making a global property feel locally narrow.