CASE STUDY / 012022 / PRIOR RIOT GAMES EXPERIENCE

Jackson Wang

FIRE TO THE FUSE

MAKING A GLOBAL STAGE FEEL GLOBAL.LEAGUE OF LEGENDS / WORLDS 2022
FINALS OPENING CEREMONY
Jackson Wang in FIRE TO THE FUSEWATCH OFFICIAL VIDEO ↗
[ONE PARTNERSHIP / MULTIPLE SURFACES]

The project moved beyond a single release into a broader music, game and live-event world.

02
THE RECORDED WORLDOfficial Empyrean cinematic by League of Legends and 88rising.WATCH ↗
03
THE ORIGINAL THEMEOfficial FIRE TO THE FUSE music theme featuring Jackson Wang.WATCH ↗
[THE CONTEXT]

Lil Nas X was already set to headline the Worlds 2022 Finals Opening Ceremony. For a game with a global player base, the show also needed an artist with genuine relevance across Asian pop audiences.

[ROLE MAP]
  1. 01GLOBAL BRIEF
  2. 02 / ERIC'S LANERegional artist identification
  3. 03WIDER TEAM DELIVERY
  4. 04PUBLIC RELEASE
[THE STRATEGIC CHOICE]

FIT BEFORE
FAME.

The fit needed to create value in both directions. Riot gained an artist with authentic relevance for Asian players. Jackson entered a major Western esports moment through an original League of Legends music property, rather than a conventional endorsement.

[ATTRIBUTABLE CONTRIBUTION]

Eric's contribution sat inside a larger team. The role is stated precisely so the work can be understood without inflating ownership.

  1. 01Regional artist identification
  2. 02APAC artist partnership
  3. 03Connection into an original game-music property
  4. 04Contribution within a cross-functional global program
[PUBLICLY OBSERVABLE OUTCOME]

Jackson recorded FIRE TO THE FUSE, the official Empyrean music theme released by League of Legends with 88rising, then performed the track at the Worlds 2022 Finals Opening Ceremony in San Francisco. The partnership travelled across recorded music, a cinematic and a live global event.

YouTube ↗Spotify ↗Eric's project account ↗
31M+Spotify streams
5M+Official live-performance views
Public platform counts for the exact featured master and official video, audited 14 September 2026 and rounded down.
[YOUR BRIEF]

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