INDEPENDENT CASE ANALYSIS / 032025 / OUTSIDE VIEW

G.E.M. (鄧紫棋)

SACRIFICE

TURN A TOURNAMENT ANTHEM INTO INSTITUTIONAL MEMORY.LEAGUE OF LEGENDS / WORLDS 2025
INDEPENDENT CASE ANALYSIS
G.E.M. (鄧紫棋) in SACRIFICEWATCH OFFICIAL VIDEO ↗
[ONE PARTNERSHIP / MULTIPLE SURFACES]

The public campaign connected recorded music, competitive memory and a live global event.

02
THE LIVE EXTENSIONOfficial Sacrifice performance by G.E.M. and Anyma at the Worlds 2025 Final.WATCH ↗
03
THE FULL CEREMONYThe complete Worlds 2025 Finals Opening Ceremony in Chengdu.WATCH ↗
[THE CONTEXT]

Worlds 2025 marked the fifteenth anniversary of League of Legends esports and culminated in Chengdu. Riot framed the anthem and music video as a tribute to the players, plays and teams that built the competition, while casting one of China's most prominent artists for the host-market moment.

[PARTNERSHIP MAP]
  1. 01 / ARTISTG.E.M. / GLOBAL POP VOICE
  2. 02 / STORY15 YEARS / LEGACY
  3. 03 / FORMATVIDEO / FAN ARCHIVE
  4. 04 / STAGECHENGDU / LIVE FINAL
[THE STRATEGIC CHOICE]

MAKE MEMORY
MOVE.

The campaign did more than place a Chinese artist on a global stage. Artist, host geography, anniversary theme, competitive archive and live final all pointed toward one idea: the cost of legacy. G.E.M. gave that idea host-market resonance; the player-history narrative made it travel across the worldwide League community.

[WHAT THE CASE DEMONSTRATES]

These are observations drawn from the public campaign—not claims of participation, ownership or insider knowledge.

  1. 01Host-market artist with global scale
  2. 02Fifteen years of competitive memory
  3. 03Music video built as a fan-history archive
  4. 04Anthem extended into the Chengdu final
[PUBLICLY OBSERVABLE OUTCOME]

Sacrifice launched as the official Worlds 2025 anthem and its animated music video turned historic players, plays and personalities into a shared anniversary artifact. The campaign then moved from recorded release to live spectacle, with G.E.M. and Anyma performing the song during the Worlds Final Opening Ceremony in Chengdu.

YouTube ↗Official LoL Esports anniversary brief ↗Official finals performance ↗Music-video production credits ↗Public YouTube view tracker ↗
126M+Official music-video views
Public views for the official YouTube upload, recorded by Kworb on 19 September 2026 and rounded down. Presented as market context, not as a SWAY result.
[APPLY THE PRINCIPLE]

BUILD THE RIGHT
BRIDGE?

Discuss a live brief ↗View all selected work