K/DA MADE A NO-SKIP EP.

And the best surprise is hiding in verse two.

Four songs. Eleven minutes. Every song is a bop. That twist in the second verse of “FIRESTARTER” is sublime. I love when a pop song lets you settle into its rhythm, then takes a turn that makes you want to hear it all over again.

Congrats to the Riot Games Music team and everyone who made this record. MIYEON and SOYEON are back, Sophie Powers and Mimi Webb bring new voices to the group, and hearing DJ Sona on “GIRLS” made me smile. Riot reported 9.2 million views for the title track’s video in its first 24 hours.

For me, Riot is still setting the pace where games and pop culture meet. AppsFlyer puts global mobile gaming user acquisition spend at US$25 billion in 2025. Against that backdrop, I keep coming back to a question for publishers. What can you make that people will seek out on their own?

• Make the song worth replaying. That second verse earns its place in the conversation. Someone can love it without knowing a thing about League of Legends.
• Give familiar characters room to grow. K/DA keeps voices fans recognise, makes room for new collaborators and brings DJ Sona back into the mix. There’s something to rediscover even if you’ve followed the group since “POP/STARS.”
• Give fans another place to show up. K/DA is set to take the Worlds stage on November 14. By then, fans will have had weeks to learn the songs and pick their favourites.

We explore more game and music partnerships at SWAY.

If your next campaign brought in zero new installs on day one, what would fans still be glad you made?